Tata Tea Premium, 1kg – Fast Shipping to USA & Canada
- Tata Tea Premium is recognised as the top-selling tea brand in India, leading the market in both total volume and value. It surpasses the country’s next largest competitor by approximately 25% in size. As the flagship product of Tata Global Beverages Limited, the brand pioneered India’s packet tea movement in 1985 by bringing fresh, garden-sourced tea directly to consumers in poly-packs. In 2004, the brand underwent a transition, evolving into Tata Tea Premium as it broadened its product portfolio.
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Free Delivery on 3 Quantities or 3 Products
Delivered in 8-17 days
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Features & Compatibility
Tata Tea Premium offers far more than just a standard tea-drinking experience. Back in 2007, the brand launched the revolutionary “Jaago Re” campaign, sparking a nationwide wave of social awareness and collective consciousness. Building upon this foundation, Tata Tea Premium pivoted toward tackling specific societal challenges, moving from voting advocacy to the issue of corruption with its 2009 “Khilana Bandh, Pilana Shuru” (Stop bribing, start sharing tea) initiative. The brand was then re-introduced in 2010 with a new identity, balancing logical and emotional appeals in the “Badi Patti, Choti Patti” TV commercial. This effort was designed to connect with socially conscious, honest Indian homemakers who strive to drive change in their communities. These women cultivate transformation with the same harmony found in the ideal blend of large and small leaves within Tata Tea Premium. We encourage you to discover our most recent advertising campaigns.
Additional information
| Ship to countries |
United Kingdom |
|---|---|
| Brand |
Tata |
| Sold By |
Yamuna Desi Store |
| weight |
1000 g |
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